Big Perks, Bigger Value? A First Look at the Alaska Airlines Premium Card
Alaska Airlines is launching a Premium Visa Infinite card, possibly branded under the Atmos Rewards family, featuring high-value perks such as 3× points on Alaska and Hawaiian Airlines, dining, and foreign purchases, along with generous annual companion awards. This is a potentially game-changing card for jetsetters—especially those traveling internationally or from Hawaii.
What’s Coming?
Set to debut this summer—likely alongside the Atmos Rewards program—Alaska's upcoming premium card is issued by Bank of America and carries a substantial annual fee of approximately $395 Beat of HawaiiU.S. News Money. Early previews suggest impressive earn rates: 3× miles on Alaska and Hawaiian Airlines purchases, dining, and foreign transactions. If you hold an eligible Bank of America account, you may also enjoy a 10% rewards bonus on all card-earning categories Beat of HawaiiFrequent Miler.
There are additional compelling perks in the rumor mill: annual 25K Companion Award certificates, up to 100K companion points tied to higher spending thresholds, and potential streamlined paths to elite statusFrequent MilerReddit.
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Card Fundamentals & BoA Parallels
While distinct from the Alaska card, it's helpful to compare this premium offering to Bank of America’s existing Premium Rewards Elite card, which offers 2× points on travel and dining, plus robust statement credits for travel and lifestyle expenses Bank of AmericaBank of America Private Bank. That card also rewards loyalty through its Preferred Rewards tiers—a structure that may mirror or complement Alaska’s new card system Bank of America Private Bank.
-Alaska Airlines’ lounges and Premium Class dining bring comfort and style to every journey.
What’s the Buzz Saying?
Redditors are buzzing about this card. On r/AlaskaAirlines, one member highlighted the allure of 3× foreign spend, pointing out how it even outpaces the Chase Sapphire Reserve in some regards:
“Amazing for digital nomads and expats. Especially with the CSR getting rid of its travel 3×” Reddit.
Meanwhile, others have dived into potential rewards structure:
“100k SUB and 25k companion award for $6 k spend in 90 days... 25k annual companion award... 100k companion award with 60 k spend” Reddit.
Discussion around EQM (elite status qualifying miles) benefits is active too—cardholders may earn 1 EQM for every $2 spent, positioning the card as a fast-track to MVP status tiers Reddit.
-Alaska Airlines seating: more space where it counts, comfort no matter where you sit.
Final Thoughts
Alaska’s Premium Visa Infinite card appears tailored for travelers who value premium perks, fluent companion redemptions, and global earning power. With strong bonuses—especially on foreign spend—and elite benefits baked in, this card may well offset its relatively high $395 annual fee. As always, value will hinge on spend patterns, route flexibility, and award seat availability.
We’ll be watching closely for the confirmed August 20 reveal. Once full details drop, we’ll break down the award charts, elite earning structure, and whether this becomes the ultimate pick for frequent Alaska and Hawaiian travelers—or a niche add-on for high-spend globetrotters.
